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All this information is integrated through BI systems to arrive at a comprehensive view of a business and help it make actionable and improved decisions. and presenting data from business activities. and architectures of collecting, storing, and analyzing. Business Intelligence systems are primarily data-driven Decision Support Systems or DSS.īI covers the methods.
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BI serves enterprises to unlock sales and marketing potential, and innovate new business capabilities.īI is used to drive change with an organization, and help eliminate its inefficiencies by swiftly adapting to changing market dynamics. It is an umbrella term that combines data mining, data tools, business analytics, data visualization, infrastructure, and best practices to offer quick-to-digest data summaries and aid an organization in making more data-driven decisions. What is Business Intelligence?īusiness Intelligence refers to a set of processes and technologies that convert raw data into usable and meaningful information to make profitable business decisions. Let us begin by understanding what is Business Intelligence. Business Intelligence (BI) technology is a tool that allows modern businesses to leverage data to make sound, fact-based, and actionable decisions to improve their operations and profit margins. In the age of information, data is gold and businesses that can unearth, and make the best use of it find themselves far ahead of their competitors.